Huron Media provides e-commerce solutions for companies all sizes. We can help you strategically plan your online store including managing orders, inventory and even shipping. Planning for e-commerce is not that simple; the problem with is not a lack of online buyers - it's usually the level of content and value on the website.

Why would content matter when you are running an e-commerce site? After all, you provide a product or service that people already want to buy, so setting up your site soley for easy purchase should be your primary goal, right? Not necessarily.

Some of the most successful e-commerce sites such as Amazon.com practice balancing content with marketing and sales tactics. They drive potential customers to return repeatedly to their website and thus purchase merchandise. The focus is on sales, but if you if you look more closely, you'll see their product pages are very detailed, e.g., similar products are featured, excerpts from books are displayed, reviews and interviews appear, and several other marketing tactics are deployed. Amazon.com relies heavily on content to promote return visits which turn into sales. Stored shopping carts, wish lists, gift registries and the ability to track the status of an order are all values the customer finds useful from the start.

While most e-commerce sites do not rely heavily on content, they must utilize it to promote return visits and customer loyalty. 95% of the people who come to your web page won't buy anything the first time. They have to become comfortable with your site, become familiar with how you do your business, and feel secure enough to commit their hard earned dollars. If you have reliable and useful content, they will return, with credit card in hand.